Subhash Jha - Department of Marketing and Supply Chain Management

Subhash Jha

Associate Professor | George Johnson Research Fellow in Marketing

Dr. Subhash Jha is an Associate Professor of Marketing at the Fogelman College of Business and Economics at the University of Memphis. Prior to joining the department in the Fall of 2020, he had five years of experience as an assistant professor of marketing, both from his time in India and in the states. He has garnered over 1,000 citations from publishing over 30 peer-reviewed research papers in a number of leading journals, including Journal of Retailing, Journal of Service Research, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, Service Industries Journal, Journal of Consumer Marketing, Journal of Business and Industrial Marketing, Marketing Intelligence and Planning, Services Marketing Quarterly and Asia Pacific Journal of Marketing and Logistics. His article "Effects of frontline employee role overload on customer responses and sales performance," published in the European Journal of Marketing, has been selected as a highly commended paper in the 2018 Emerald Literati Awards for Excellence. He currently serves on the editorial review board for the Journal of Business Research and the Journal of Service Theory and Practice.

2023-2026: George Johnson Research Fellowship Award
2023: Best Paper Award, Fogelman College of Business and Economics
2023: Graduate Engaged Creative Teaching Excellence Award
2021: Best Paper Award, Fogelman College of Business and Economics
2020: Teddy Jacobi Scholarship, Previous Institution: Purdue University Northwest
2017: Doctoral Fellow, AMA-Sheth Doctoral Consortium
2017: William O. Bearden Doctoral Student Research Runner-Up Award, Southeast Marketing Symposium

Dr. Subhash Jha discusses recent research on Haptic Cues in the Retail Setting:

Sample Publications

Ravula, P., Bhatnagar, A., & Jha, S. (2024). Comparing the effectiveness of recommendation agents across devices. International Journal of Electronic Commerce (Forthcoming).
Garner, D., Tatara, J.H., & Jha, S. (2024). How the time-of-day of complaint submittal can affect customer satisfaction with company response time? Psychology & Marketing (Forthcoming).
Jha, S., Guha, A., Biswas, A., & Guari, D (2024). Is 7.7% better than 8%: The role of precise discount framing in small discounts. Journal of Consumer Psychology (Forthcoming).
Jha, S., Balaji, M.S., & Peck, J. (2023). Conveying product weight in digital media using a hand image. Journal of Retailing (Forthcoming)
Bhatacharyya, A., Jha, S., Guha, A., & Biswas, A. Should firms display the sale price using larger font? Journal of Retailing.
Ravula, P., Jha, S., & Biswas, A. Relative persuasiveness of repurchase intentions and recommendations in online reviews. Journal of Retailing.
Jha, S., Balaji, M.S., Peck, J., Oakley, J., & Deitz, G.D. (2020). Effects of environmental haptic cues on consumer perceptions of retailer warmth and competence. Journal of Retailing, 96(4), 590-605.
Mukherjee, A., Jha, S., & Smith, R.J. (2017). Regular price $299 pre-order price $199: Price promotion for a pre-ordered product and the moderating role of temporal orientation. Journal of Retailing, 93(2), 201-211.
Jha, S., Deitz, G.D., Babakus, E., & Yavas, U. (2013). The role of corporate image for quality in the formation of attitudinal service loyalty. Journal of Service Research, 16(2), 155-170.
Krishnan, B.C., Dutta, S., & Jha, S. (2013). Effectiveness of exaggerated advertised reference prices: The role of decision time pressure. Journal of Retailing, 89(1), 105-113.

Research Grants

PI for the grant on distracted driving: Comparative Analysis of Reduced Distracted Driving Among Shelby County Adolescents from 2023 to 2024 US $168,143.97. Status: Ongoing.

PI for the grant on distracted dirving: Education program to reduce disctracted driving among Shelby county adolescents US $77,108.40. Status: Completed.

Editorial Review Board

2024-Present: Journal of Marketing Theory & Practice, Associate Editor
2016-Present: Journal of Business Research
2014-Present: Journal of Service Theory and Practices

Ad-hoc Review

Journal of Retailing
Journal of Service Research
Journal of Advertising
Journal of Consumer Psychology

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